Sports and Fitness Apps Market Market Impulsive Hikes by 2027

The global Sports and Fitness Apps Market was estimated at USD 4.4 billion in 2020, and it is predicted to increase at a CAGR of 20% from 2019 to 2027. The emergence of the COVID-19 epidemic prompted widespread lockdowns and social segregation. As a result, traditional studios and gyms are giving way to virtual fitness. As a result, the number of fitness apps downloaded and used has skyrocketed. According to a World Economic Forum article published in September 2020, global downloads of fitness and health apps climbed by 46%. The market is being driven by an increase in fitness app usage due to a growing trend of online fitness training. The industry is also being driven by a growing awareness of health and wellness.

Furthermore, the COVID-19 epidemic has raised public awareness about health and hygiene. According to a World Economic Forum article published in September 2020, the number of Daily Active Users (DAUs) using fitness applications climbed by 24% from quarter one to quarter two of 2020. Furthermore, studios and gyms are expanding their web presence. Many people are purchasing workout equipment for their homes. For example, sales of Peloton, a fitness equipment firm based in the United States, are expected to treble by 2020.

To give individualised exercise plans to their consumers, fitness applications use artificial intelligence, machine learning, and other technologies. They also provide personalized health coaches, as well as no-equipment fitness programmes, personalised diet charts, diet monitoring, and tracking footsteps. As a result of these benefits, the market's growth potential has increased. MyFitness Pal (MFP), for example, offers individualised diet and activity tracking to its users.

A major aspect driving the Sports and Fitness Apps Market is the increasing penetration of smartphones. According to the Mobile Economy Survey 2018, smartphone penetration will increase to 77% by 2025, up from 57% in 2017. According to the Mobile Economy 2018 report, unique mobile customers are predicted to reach 5.9 billion by 2025. In addition, the growing popularity of wearable gadgets like the Apple Watch and Fitbit is boosting market development.