Video on Demand Market - Global Analysis, Research, And Forecast to 2026

The global Video on Demand market is estimated to increase at a CAGR of 17.5 percent from USD 38.9 billion in 2019 to USD 87.1 billion by 2026. The ease of watching video from anywhere at any time, the increased proliferation of smart devices, high-speed connectivity, and affordability are all projected to fuel the expansion of the Video On Demand Market among various end-users around the world.

During the projected period, the IPTV sector will have the greatest market size by solution.

Individuals' increasing use of video-based solutions and services implies that it has become the most common method of streaming videos. Internet Protocol Television (IPTV) is a safe and dependable way to watch videos and other services. On-demand films and interactive TV are among IPTV's features. The main benefit of IPTV is that it allows you to watch TV while also accessing the internet. Operators handle these services in the same way that TV platforms have always managed. Network management, bandwidth provisioning, and routing management are used to maintain the Quality of Service (QoS). Large telecom companies typically sponsor and support IPTV in order to offer a replacement product for digital cable and satellite services.

The subscription-based segment will increase at the quickest rate during the projected period, according to monetization model.

One of the most popular monetization strategies is subscription-based monetization, which demands a one-time payment for a set length of time. It's a business model in which users must pay a monthly fee to access video streaming services. Subscriptions are available in a variety of lengths, including monthly, quarterly, half-yearly, and annual. Viewers who subscribe to Subscription Video on Demand (SVoD) can easily opt in and out. Subscription-based monetization models are predicted to increase at the fastest rate throughout the projection period, as they provide a wide range of entertainment video content to engage the audience, including Pay TV programmes, movies, drama series, and other series.