Bicycle Helmet Market - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

Bicycling is a sport that can be done for fitness or as a recreational activity. When riding a bicycle, it is recommended that you wear a helmet to avoid brain injuries caused by accidents. Bicycle helmets are classed according to their intended purpose, such as road riding, mountain biking, and fitness cycling.

Market Trends:

Over the projected period, the bicycle helmet market is expected to develop due to an increase in the number of deaths caused by cycling accidents.For example, according to the National Highway Traffic Safety Administration (NHTSA) of the United States Department of Transportation, 818 pedalcyclists died in motor vehicle traffic crashes in the United States in 2015, up from 729 in 2014, and 45,000 pedalcyclists were wounded in 2015. As a result, the market for bicycle helmets is likely to grow as the number of injuries and deaths caused by cycling incidents rises.

Furthermore, key players in the bicycle helmet market are focusing on providing helmets in appealing colours and patterns, which is driving up demand for bicycle helmets. For example, Specialized Cycling Components sells the 'Centro LED' bicycle helmet, which has an integrated LED taillight for greater visibility. It also has MIPS (Multi-Directional Impact Protection System) technology for added safety.

Over the projected period, rising awareness regarding safety gears is expected to drive growth in the bicycle helmet market. 'Bicycle helmets - To wear or not to wear?' according to a study. Bicycle helmets were found to reduce head injury by 48 percent, serious head injury by 60 percent, traumatic brain injury by 53 percent, face injury by 23 percent, and the total number of cyclists who died or were seriously injured by 34 percent, according to a meta-analysis published in the journal of Accident Analysis and Prevention in 2018.