Matcha Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2025

The global matcha market is growing due to rising consumer demand for matcha tea, which has numerous health benefits. Matcha tea has a high antioxidant content, making it a popular choice among health-conscious consumers. Matcha tea's sales is also being driven by an increase in ceremonial tea consumption and tea parties. Matcha tea use is expanding in the business sector due to its energy-boosting properties as well as its health benefits. The global trend of tea and coffee establishments such as Starbucks is pushing the matcha market. The trend of adding different flavours to matcha tea is also driving the market among young people around the world. One of the most important factors is the easy availability of matcha tea goods in retail stores, supermarkets/hypermarkets, and internet sites.

Matcha is a powdered green tea that comes from China and Japan. Matcha powder is used to make antioxidant-rich green tea, as well as baking and smoothies. Matcha is becoming increasingly popular in meals as a flavouring and as a food colour. Matcha tea is produced from tea leaves that have been grown in the shade. Matcha tea has a variety of health benefits, which is why it is becoming increasingly popular among customers throughout the world. Matcha tea contains 137 times more antioxidants than regular teas, making it more healthful for health-conscious individuals. Matcha tea's high antioxidant content aids in increasing metabolism and burning more calories. Matcha tea has a calming effect on the mind as well as a relaxing effect on the body. Matcha tea is abundant in vitamin C, chromium, selenium, magnesium, and zinc, all of which are beneficial to the body.

The matcha market is divided into three categories: powder, ready-to-drink, and instant premixes. These matcha tea instant premixes can be found in lattes, iced teas, smoothies, milkshakes, and even alcoholic beverages like liqueurs and matcha green tea beers.